Vodafone is one of a fifth biggest telecommunication company in the world

As a provider of digital connection, Vodafone is always improving its services. Vodafone hired me to improve the usability and the engagement of its new digital services, including a new mobile app.


1. I start with workshops to gather business requirements and user stories.

2. I mapped the user stories on design and prototypes.

3. I A/B tested the prototypes to validate the assumptions. I also used the testing to validate the users’ needs.

4. I played back the research and I suggest the recommendations


Workshop for business requirements gathering | Information architecture | Wireframes | Prototype | Lab testing | Guerilla testing | Rapid prototyping | Analysis and report of results | UCD principles