Vodafone – UX researcher – UX designer

Vodafone is one of a fifth biggest telecommunication company in the world

As a provider of digital services, Vodafone is always improving its services. Vodafone hired me to improve the usability and the engagement of its new digital services, including a new mobile app.

– I start with business requirements and user stories gathering
– I considered several options for usability and validate them with the relevant stakeholders
– A/B and MVT testing
– Guerilla testing
– Tree testing
– Report to stakeholders and product owners


At the end of each session, I provided formatted documentation with the flow, wireframes, and learnings to stakeholders.

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