Lloyds Bank Group

Lloyds Banking Group is a leading bank providing retail banking and commercial banking. Lloyds Banking has a policy of improving its digital products and services to customers. I started the research by defining the users’ need and creating personas based on stakeholders interviews. I mapped experience to figure the pain point in the current process. […]

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CondeNast eCommerce

Conde Nast is the publisher of very known magazines such as Vogue, Glamour, Wired, Vanity Fair, New-Yorker, to quote a few. CondeNast took the step to get in the eCommerce arena, based on their authority on Fashion and Technology. I have been hired to create the foundation of this platform. This has been a complete […]

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Vodafone

Vodafone is one of a fifth biggest telecommunication company in the world As a provider of digital connection, Vodafone is always improving its services. Vodafone hired me to improve the usability and the engagement of its new digital services, including a new mobile app. I start with workshops to gather business requirements and user stories. […]

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Allianz

Allianz is a Swiss-German insurance company. They created a tool which had some issue with internal user engagement. I have been hired to rethink the Information Architecture to improve the usability of the device. I used a card sorting to reposition each feature and recreate a new navigation. I build a prototype to ensure via […]

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